Why Fresh Ads Are Your Secret Weapon

Imagine meeting up with an old friend. The first thing you ask? “What’s new?”

Notice, you don’t say:

“Hey, tell me the same thing you told me last time.”

or

“What’s the old news?”

No one asks that. New is interesting, new keeps us engaged—and if you’re in business, it’s a hint that you can’t afford to go stale.

Ad Fatigue: The Real Challenge You Can’t Ignore

Social media has given us huge advantages. We can reach our ideal audience, have a chance to go viral, and find ourselves in front of prospects who need exactly what we’re offering.

But…

...here’s the catch…

…we’re dealing with some major downsides, too.

First up: attention spans. Ever heard of the “TikTok effect”? With so much rapid-fire content, people are finding it harder to focus on one thing. They click away from longer videos, skip through the slow parts, and forget yesterday’s post by noon today.

It’s not just teenagers—this affects everyone, including your customers. They’re bombarded by an endless wave of ads and content, so they’ve trained themselves to filter, skip, and scroll.

Sound like a tough crowd? It is. But you don’t have to resort to cheesy tricks to capture their attention.

Here’s How to Keep Your Audience Interested

The solution isn’t cramming everything into bite-sized 10-second clips.

The real solution? Offer variety and volume.

If you’re running one ad, try three. If you’ve got a single video, give them five.

Think about it: when someone is curious about what you do, they’re willing to go deeper. But you’ve got to give them something to sink their teeth into.

If they’re ready to dive in, make sure there’s plenty for them to explore. Build a library of content, not a single flyer.

So if you’re only running one ad right now? Aim for a couple more.

And if you’ve got just one retargeting video? Bump it up to ten.

Now go forth and keep your content as fresh as possible. And hey, feel free to be prolific in every area of life. You’ve got this—you’re a grown-up.