Why, slashing prices, will drag your business into the Abyss?

Shortsightedness. 

Balancing ambition and reality is quite a challenge for businesses.

One wrong step, and you are sending in the sky blind pigeon.

Penguins are black, so an ostrich is a better example.

Damn, they are quick.

But fast doesn't always mean better.

Quickly gaining customers is as tempting as a naked Eve with an apple.

But inevitably, it will bring massivvvvvve consequences.

Temporary benefits are blinding, and a started price war will burn the wings of even the best jet fighters in the market.

Reputation is priceless.

Imagine that all this time you are building a brand.

Gaining customer respect.

You rush for profits.

The devil rejoices, as it will undermine all your hard work.

For what? Temporary sales growth?

What if the competition also joins this race?

Holding hands together, you'll fall into a whirlpool dragging you to the very bottom.

All the prestige will be gone, loyal customers will leave.

Are you opening your eyes so wide now out of surprise or fear?

Daedalus and Icarus.

In the famous myth of the father and son, the emotional youth didn't heed his father's advice.

And perished in excitement.

You may ask: what can you do then?

The best way to avoid this fate is to:

-Open the customer's eyes with your already successful reputation.

-Convince him that it's worth paying more.

Especially for a product that stands out from the competition with its renown.

Let the buyer believe they are purchasing quality, not cheapness.